I almost deleted 11,000 people from my email list. Not because they were unsubscribed. Not because they bounced. They were just… sitting there. Cold. Dead weight. I hadn’t emailed them
I almost deleted 11,000 people from my email list. Not because they were unsubscribed. Not because they bounced. They were just… sitting there. Cold. Dead weight. I hadn’t emailed them
Why “Reach” Is More Fragile Than You Think ~4% Average organic reach on most social platforms in 2026 21% Average email open rate across industries 6 wks How long my